Customer is the focus of everything we do. 
Our top priority is to create value for our customers and to respond steadily to their expectations with quality. It is our duty to stand by our products for the long term.

Our most important capital is our people. 
The quality of our products and services is based on the quality of our people. We choose to recruit the best people, to provide opportunities for development and advancement, to fully utilize the talents, strength, and creativity of our people, and to create work environment which nourishes increased productivity, cooperation, and solidarity.

Honesty, integrity, and superior business ethics are the foundations of our behavior. 
The conduct of our business is pursued with good intentions, mutual benefit, and fair treatment in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. We are a leader in serving our society and protecting the interests of future generations. Protecting the environment and to spread this awareness is our duty to our country and the world.

Innovativeness : 
We continuously explore and share innovations and best practices, and we act fast in implementing ideas and methods that will benefit the enterprise. 

Communication :
We try hard to make optimum use of written, oral and visual communication tools in order to ensure maximum efficiency in our communications with our internal and external customers and teammates. We listen to the others, free of any prejudices, and by trying to see the whole picture of what they are saying.